In 2009, Playrix became interested in developing free-to-play games for mobile phones while continuing to create PC games. By the end of 2007, the company had released around 15 casual games and its first PC game, reaching a monthly revenue of $300,000. They founded Playrix, rented an office in Vologda, and hired ten employees. īy 2004, Igor and Dmitry Bukhman had released three games and 30 screensavers, bringing their earnings to $10,000 a month.

They released another game six months after that and started selling screensavers that they bought from programmers. Six months later, the Bukhman brothers released their second game, which brought their monthly revenue up to $200 and allowed them to buy a second computer. The game brought in $60 in its first month. The brothers sеt its price at $15 and uploaded it to two hundred app catalogs. They released Discovera later that year, which was similar to the game Xonix. Igor and Dmitry Bukhman started working on their first game in 2001 on a computer with a Pentium 100 processor. In October 2022, the company said it was ceasing operations in Russia and Belarus due to the ongoing Russian invasion of Ukraine. As of 2022, Playrix was the fourth-biggest mobile game developer in the world in terms of revenue and employed 4,000 people across 100 cities, mainly in Eastern Europe, including 1,500 in Russia and 1,500 in Ukraine.

Playrix was valued at $8 billion in 2021.

The company was founded in 2004 by Dmitry Bukhman and Igor Bukhman in Vologda, Russia, and moved its headquarters to Dublin, Ireland in 2013. Playrix Holding Ltd., also known as Playrix Entertainment and Playrix Games, is a developer of free-to-play mobile games behind titles such as Township, Fishdom, Homescapes, and Gardenscapes.

Playrix fishdom games